Answer-ready content
Pages structured around the questions buyers actually ask, so AI models can extract a clear, citable answer instead of guessing.
Service: Generative engine optimisation
Generative engine optimisation so AI answers can find you.
Buyers increasingly ask an AI assistant before they ask Google. We structure your content, data, and site so search engines and AI models can find, understand, and cite you accurately. We do not sell rankings or guaranteed citations. We build the foundations that make them possible.
What it includes
What generative engine optimisation includes.
Generative engine optimisation, or GEO, is the AI-era counterpart to traditional SEO. The work structures your content for extraction and citation, and wires the signals that AI models and crawlers rely on.
Machine-readable structure
Schema, clean metadata, llms.txt, and structured data generated from your content model, so models and crawlers read the same facts.
Citation-readiness checks
GEO scoring and checks that surface where your pages are weak for AI extraction, with concrete fixes queued for review.
Technical SEO foundations
Crawler health, metadata, redirects, canonicals, sitemaps, and Core Web Vitals monitored from the platform, not patched page by page.
AI crawler visibility
First-party tracking that shows which AI crawlers fetch your content and which pages they read, so you can see your share of AI attention.
Freshness and gaps
Content gap and freshness signals that flag what to publish or update next, so your pages stay citable as models re-index.
How we work
How we make you citable.
Step 01
Audit your AI visibility
We assess how findable and citable your current content is across search engines and AI assistants, and where the gaps are. You get a clear picture before any work starts.
Step 02
Structure for extraction
We restructure content and metadata so models can read, understand, and quote the right parts of your site accurately, rather than skipping or misreading them.
Step 03
Generate the signals
We wire schema, llms.txt, sitemaps, and discovery files into your content model so they stay current as you publish, instead of going stale the week after launch.
Step 04
Measure and iterate
We track AI crawler activity, citation-readiness, and freshness, so the work compounds over time rather than decaying.
Explore the platform
The systems behind the work.
Generative engine optimisation runs on the visibility systems of Tej. Each one has its own page if you want the detail.
FAQ
Common questions.
If something is not covered here, book a call and we will answer it directly.
01What is generative engine optimisation (GEO)?
Generative engine optimisation, or GEO, structures your content, data, and site so AI models and AI assistants can find, understand, and cite it accurately when they answer buyers’ questions. It is the AI-era counterpart to traditional search engine optimisation, which optimises for search engine result pages.
02How is GEO different from SEO?
Search engine optimisation (SEO) optimises to rank in search engine result pages. Generative engine optimisation (GEO) optimises to be found and cited inside AI-generated answers from assistants like ChatGPT, Gemini, and AI search. The two overlap on clean structure and authority, but GEO adds machine-readable discovery files and answer-ready content built for extraction.
03Can you guarantee citations in ChatGPT or AI answers?
No, and anyone who guarantees that is not being honest. AI models decide what to cite, and that changes. We build the foundations that make your content findable and citable: clean structure, answer-ready content, and discovery files. We measure citation-readiness, not a promised outcome.
04Do you optimise an existing site or rebuild it?
Often we can optimise an existing site by restructuring content and adding the right signals. Where a legacy CMS cannot support machine-readable structure, we will tell you honestly that a rebuild is the better path.
05How do you measure GEO results?
We track AI crawler activity against your pages, citation-readiness scores, content freshness, and first-party traffic, so you can see what models are reading and where the gaps are.
06How much does GEO cost?
GEO is scoped on a fixed fee, with no retainers or monthly subscriptions. Book a call and, once we understand your scope, we will give you a clear number within 48 hours.